Q4 2023 Performance of Top Film & Television Apps on iOS in the UK

As the year 2023 wrapped up, the Film & Television category on iOS in the United Kingdom saw varying trends among the top applications. Data provided by Sensor Tower offers a comprehensive look at how these apps fared in terms of downloads, revenue, and weekly active users.

Disney+ experienced fluctuating revenues, peaking at $869K in early December before settling around $755K towards the quarter's end. Downloads saw an upsurge in mid-October to over 80K, later dropping to approximately 37K in early December, and then rebounding to 83K by the year's close. The app's active users count followed a similar pattern, with a noticeable spike to over 2M in late December.

Netflix revenues remained relatively stable with minor fluctuations, starting the quarter at $252K and dipping to around $223K by year-end. Download numbers for Netflix saw a significant jump to 105K in the last week of December, while weekly active users progressively increased, reaching 3.7M during the same period.

ITVX, native to the UK, showed varied revenue with a high of $216K in mid-October, and a low of $164K at the end of December. The app's downloads witnessed a sharp rise to 58K in late November, but then decreased to under 20K by the year's end. Weekly active users peaked at 285K in early October and saw a decline to 112K by the final week of the quarter.

Amazon Prime Video saw its revenue peak at $191K in early December before ending the quarter with $190K. Downloads for the app surged to 135K in the last week of December, an impressive leap from the previous weeks. The app's active user base also showed growth, reaching a high of over 1M at the end of December.

NOW had its highest revenue at the start of the quarter with $194K, which then saw a decline, stabilizing around $150K in the final weeks. Downloads remained relatively consistent with a slight increase towards the end of the quarter, hitting 17K. The active user count for NOW remained steady, with a slight increase to 160K in the last week.

For further insights and detailed analytics on app performance, Sensor Tower's platform remains an invaluable resource. The data reflects the dynamic nature of the Film & Television category on the iOS platform in the UK, highlighting the importance of staying informed on market trends.